User Orientated Design

The Internet is slowly maturing and yet many sites have not learned what Mr Kirkland has known for many years – Effective Web Design puts the User first.

While flashy impressive over designed websites may please the owner of the website, one must not forget why the website is on the Internet, if your visitors cannot understand your site, they will leave.

Simplicity

The Internet has an astounding range of people using it every second of every day, but ultimately your site needs to be tailored to your potential audience. However, Mr Kirkland asserts that simplicity is always the best starting point.