I often use the adwords keyword tool, to play around with keyword ideas both for adwords campaigns and general reasearch. However I’ve always had a suspicion that the results for search volume are subject to some sort of inaccuracy. Exactly why they should not be able to present accurate data I am unsure - it’s google’s own data after all!
In particular I noticed that for japanese keywords e.g. オフィスレンタル (office rental) that it also reported high volumes of traffic for the same words reversed レンタルオフィス (rental office), whereas intuatively I’d have thought the order of the words very important. Perhaps they need to be exact phrase matches i.e. enlosed in quotes, however the keyword tool doesn’t seem to allow this.
Anyway I’m not alone on this train of thought!
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