Published by Mr Mackintosh September 12th, 2007
in Yahoo.
Bebo has signed a deal to partner with Yahoo! selling advertising for the social network. It will also integrate Yahoo! Answers within its platform and develop a Bebo-branded browser toolbar.
Yahoo! Says it will sell the “majority” of Bebo’s display advertising in the UK and Ireland, which has a reach of around 11.6m users in the UK, according to Bebo. It’s the first such deal Yahoo! has struck with a social network.
“The partnership enables us to focus on custom sponsorship campaigns and groundbreaking original productions with the knowledge that our display advertising is handled by a partner that guarantees the highest quality ad for each user interaction,” said Joanna Shields, president international at Bebo.
Yahoo’s rival Google has already signed an advertising deal with MySpace allowing contextual PPC and display ads to be placed within the site as part of its Adsense network. Microsoft has also entered into similar agreement with Facebook.
The search engine recently purchased internet marketing firm BlueLithium for $300 million in a further attempt to strengthen its advertising credentials. Yahoo doesn’t currently have any major stake in social networking properties, a rumour had been circulating that the comapny were looking to buy Bebo for a reported 1 billion dollars.
Published by Mr Mackintosh July 17th, 2007
in Yahoo.
Hi,
With the launch of Yahoo Panama there is a upcoming change to sponsored search ranking system for Yahoo.
The week commencing July 23rd, 2007, Yahoo are introducing a new ranking model in the UK that considers an ad’s quality and bid amount. Instead of just bid amount, both bid amount and ad quality will now determine an ad’s rank.
Visit http://help.yahoo.com/l/uk/yahoo/ysm/sps/migration/tips_rank.html for more Information . Yahoo recommend that you review your current max bids. Keep in mind you may be charged up to the amount of your max bid.
Published by Mr Mackintosh July 10th, 2007
in Yahoo.
Hello,
As you may or may not know uploading a new account into Yahoo Panama through the “Import Campaigns” function is a bit of a nightmare. I downloaded an account in CSV from editor today, altered it to make it Yahoo Panama friendly and then uploaded to Panama successfully! You can also upload your Google download through “Convert Third Party Campaigns.” This will spit out a Yahoo friendly upload sheet pointing out all the errors that need to be fixed before you upload.
This is certainly better than doing it from scratch and If you are running a search campaign on Yahoo you are bound to be on Google!
Cheers
