Published by Mr Mackintosh September 4th, 2007
in Google.
Google Earth Integrates Flight Simulator
Google have included what is known as an “Easter egg” (a “hidden” facility in the application) within Google earth. The flight simulator can be accessed by getting a download of the latest version of Google earth and then holding down the “ctrl†“alt†and “a†key simultaneously.
It is not clear whether the flight simulator is available on all versions of Google earth or whether you need Google earth pro or Google earth plus versions. I got a download of the most recent version and couldn’t get t to work… if anyone unearths (excuse the pun) how to do this please let me know.
Anyway looks pretty cool addition to the standard functions (map, zoom etc.) that are available. Check it out on youtube here: google earth flight simulator
Published by Mr Mackintosh June 12th, 2007
in Google.
Hi All,
Just to let you know that there is a new report within Google that gives you visibility on all search queries that have resulted in a click. Its called Search Query Performance and its in the reports section.
I have already noticed that a phrase where we aren’t bidding on any component, is being displayed for my client… and it is a competitor brand!
On a more practical note this will give you guidance on long tail exact match keywords to add to your accounts.
Interesting…
adwords support article on Search Query Performance
Published by Mr Kirkland June 7th, 2007
in Google.
‘Google Is Watching You’ headlines asside, a friend just pinged me the url for Google Gears
http://gears.google.com/.
From my first recce, it seems to be an open source extension for your webrowser that acts as a local server for caching, storeing and serving resources - I see it as a local proxy to for web applications. Seems like it would involve a certain amount of re-writing of your application, but sounds very interesting…
Published by Mr Kirkland June 6th, 2007
in Google and Uncategorized.
I often use the adwords keyword tool, to play around with keyword ideas both for adwords campaigns and general reasearch. However I’ve always had a suspicion that the results for search volume are subject to some sort of inaccuracy. Exactly why they should not be able to present accurate data I am unsure - it’s google’s own data after all!
In particular I noticed that for japanese keywords e.g. オフィスレンタル (office rental) that it also reported high volumes of traffic for the same words reversed レンタルオフィス (rental office), whereas intuatively I’d have thought the order of the words very important. Perhaps they need to be exact phrase matches i.e. enlosed in quotes, however the keyword tool doesn’t seem to allow this.
Anyway I’m not alone on this train of thought!
