Archive for July, 2007

Yahoo Change Ranking System

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Hi,

With the launch of Yahoo Panama there is a upcoming change to sponsored search ranking system for Yahoo.
The week commencing July 23rd, 2007, Yahoo are introducing a new ranking model in the UK that considers an ad’s quality and bid amount. Instead of just bid amount, both bid amount and ad quality will now determine an ad’s rank.

Visit http://help.yahoo.com/l/uk/yahoo/ysm/sps/migration/tips_rank.html for more Information . Yahoo recommend that you review your current max bids. Keep in mind you may be charged up to the amount of your max bid.

Mr Kirkland

How to make a viral facebook application

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I admit this title is a bit presumptious, but I can’t help but get excited at the progess so far of the application I just realeased onto facebook. The application is The Sentence Game which is basically a ‘plug in’ to an existing website www.sentence-game.com and since I realesed it (3 days ago at the time of writing) there is now over 650 people who have it installed, only about 10 of my friends. 650 is a small number really but compared to the other apps released around the same time that’s pretty good.

Key Ingredients

Whether or not The Sentence Game takes off, in no particular order here’s what I consider to be some of the key ingredients:

  • Good Logo - not essential but will help encourge people to install when your app is new
  • Use the social graph - if your app is not making use of the facebook community e.g. it is a standalone app where all the interaction is on the app canvas, then it’s going to be a real struggle to spread the word. Make sure your app has a useful/informative/entertaining prescense on the user’s profile and posting items into their feed when they perform key actions will greatly assist in spreading the word.
  • Don’t spam - don’t post too to user feeds much, or post pointless/repeat messages - you might have your account disabled
  • Simple is best - if you’re looking for viral then it needs to be simple so new users can ‘get’ it easily

If you’re interested, here’s The Sentence Game’s progress graph:

Total Users

Change in users per hour

Mr Kirkland

Facebook Developement

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Facebook have opened up their 24 million strong network to 3rd parties with a sturdy development platform which allows one to put applications inside facebook that users can install and interact with. On top of this facebook are giving complete freedom to developers to monetise this opportunity!

If you have a new idea or an existing website that you would like to turn into a facebook application then we can facilitate it’s development. We have extensive experience of the facebook API and what it can do for your application more over we have already deployed an application for the successful sentence game website inside facebook; you can see the application here (facebook registration required)

The Next Step

Please fill out our enquiry form with brief details of your project and budget allocated.

Useful links

Uploading new accounts to Yahoo Panama without losing the will to live…

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Hello,
As you may or may not know uploading a new account into Yahoo Panama through the “Import Campaigns” function is a bit of a nightmare. I downloaded an account in CSV from editor today, altered it to make it Yahoo Panama friendly and then uploaded to Panama successfully! You can also upload your Google download through “Convert Third Party Campaigns.” This will spit out a Yahoo friendly upload sheet pointing out all the errors that need to be fixed before you upload.
This is certainly better than doing it from scratch and If you are running a search campaign on Yahoo you are bound to be on Google!
Cheers

Mr Kirkland

CSS Internal Error: incomplete URL list

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So it took me a while to figure this one out, therefore thought it would be worth posting here…

Facebook currently allows only one url type declaration per style block. So if you have multiple url declarations in your style, you get this error. The solution is to simply seperate the url declarations into separate style blocks:

<style type="text/css">
#div1 { background: url(http://www.imageserver.com/img1.jpg); }
#div2 { background: url(http://www.imageserver.com/img2.jpg); }
</style>

To become:

<style type="text/css">
#div1 { background: url(http://www.imageserver.com/img1.jpg); }
</style>
<style type="text/css">
#div2 { background: url(http://www.imageserver.com/img2.jpg); }
</style>

Mr Kirkland

Facebook Developer API

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Hire A Facebook Developer

Looking to hire a facebook developer, click here for more info.

Not exactly hot off the press, but facebook have opened up their site to developers with their ‘platform’ api. This is perhaps a big step forward for social networking. They are letting any developer easily write applications that can poke around very intimately in facebooks ’social graph’. Subject to terms and conditions, developers can release applications for the masses (on facebook) to install on their accounts. Currently the applications are hosted on developers servers, facebook can also send and recieve data to the developers server (call back) and display the results within face book so the applications can reside within or without facebook.com. There’s even scope for desktop applications.

Anyway I’ve been digging around the api and just recently released a client for The Sentence Game….

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